Thursday, April 09, 2009

What (who) Can Save Newspapers - Phil Bronstein?

It seems everybody thinks the end is near for newspapers. I tend to disagree.

Phil Bronstein discussed the state of journalism on The Colbert Report and brought up some very good points.

Click the link to watch the segment.

As the Editor-at-Large for The Chronicle he is a bit biased but I also believe he's realistic. He brings up the point of other outlets, such as AOL, using newspaper content for free. Moving forward this simply can be the case. There has to be a way to monetize content for distribution that is agreeable for all. A similar transition is happening right now between TV distributers and local stations. In the past cable and satellite companies were able to carry channels for free. Now local station groups are demanding payment, usually per subscriber, for the right to carry the station. Why can't this happen with newspapers? Have the New York Times or The Dallas Morning News charge Google, AOL, Huffington Post or whatever site, the right to use its content, either by click or by outright fee. What about all the smaller sites, you ask? The beauty of the Internet is you know exactly where people are coming from, which sites are being link to where. The threat of fines and jail similar to what happened in the music industry does not sound too bad to me.

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